Ethics in Marketing Term Paper Example | Topics and Well Written Essays - 1500 words

Ethics in Marketing - Term Paper ExampleThe necessity for ethics in marketing explore is and so quite evident. This paper will examine the issue of ethics in marketing research noting the importation of ethics in all processes involving marketing research. Ethical behavior is a vital component in marketing research since marketing research directly controls the realisation of strategic decision making in businesses. Businesses rely on information, which marketing researchers provide, to make day to day decisions, which affect business operations in one way or another. Consequence of the significance of marketing research, trade associations constantly establish guidelines to master ethical behavior by marketing researchers (Murphy, Gene, Norman and Bowie 79). The American Marketing Association (AMA) provides a publication of ethical norms to guide the conduct of marketing research. These include the following 1. Honesty ensuring that marketing researchers remain forthrightly a nd faithful in all their contacts with stakeholders such as clients. 2. Responsible behavior, which entails accepting the implications of researchers marketing strategies and decisions. 3. ... 6. Citizenship, which aims at fulfilling the legal, economic, social and philanthropic responsibilities, which serve stakeholders in strategic ways. Marketing researchers have immense responsibilities when it comes to different stakeholders such as research respondents, the public, clients and researchers. Ethical decisions encompass a number of characteristics that ensure that marketing researchers uphold. Firstly, ethical decisions provide for the realization of long term effects on business situations. In addition, although a majority of ethical decisions be sometimes rather doubtful, they encompass a variety of alternatives, which enhance the opportunity for ethical marketing research decisions (Murphy, Gene, Norman and Bowie 99). The points of view inherent in ethical decisions are esse ntially either negative or positive. Lastly, the results of ethical decisions, which include negative or positive outcomes, are relatively unpredictable and uncertain. For members of the public, ethical concerns take up primarily with the methods used by marketing researchers in obtaining and insurance coverage research outcomes. The public sometimes depends on the outcomes of marketing research for information regarding products. If marketing researchers provide distorted information, the public stands to lose by purchase faulty or wrong products. Therefore, it is the shared responsibility of researchers and the public to deter the incident of misguiding and in blast reporting and biased research. Incomplete reporting occurs when either a client or researcher fails to reveal complete research results. This unethical behavior is likely to take place when marketing researchers conceal negative information, which customers would aim undesirable. A misleading environment